Electronic Shelf Label (ESL) E-Paper Display: Wireless Digital Price Tags (1.54"–7.5")

The Electronic Shelf Label (ESL) E-Paper Display Series (Model: ESL-EPD-NFC-WIFI-SERIES) is an enterprise-grade digital price tag system engineered to automate retail shelf pricing, eliminate paper label replenishment costs, and deliver real-time omnichannel price synchronization across supermarkets, grocery stores, pharmacies, consumer electronics showrooms, and smart warehouse pick-to-light operations.

Powered by high-contrast electrophoretic ink (E-Paper / E-Ink) display technology, each electronic price tag delivers crisp, paper-like readability with a nearly 180° ultra-wide viewing angle completely free of glare or reflection under intense commercial ceiling lighting. Because bi-stable electrophoretic microcapsules consume energy only during screen refreshes, the internal button-cell battery delivers an extraordinary operating lifespan of ≥ 5 years on 2.4 GHz wireless Wi-Fi models (at 4 daily price updates) and ≥ 10 years on 13.56 MHz NFC-only models.

1. B2B Commercial Pricing & MOQ Terms

• Starting Price: ₹1,800 per piece (+ 18% GST) for the 1.54-inch NFC-only model.
• Wi-Fi / 2.4GHz Automated Wireless Upgrade: Simply add ₹500 per unit to the NFC price for any size to add centralized 2.4GHz automated wireless base station updating capability!
• Minimum Order Quantity (MOQ): 100 pieces (supplied in retail master cartons; sample evaluation kits available upon request).
• Comprehensive Price Matrix by Screen Size:
  • 1.54 Inch (152×152 px): ₹1,800 (NFC Model) | ₹2,300 (2.4GHz Wi-Fi Model) — Best for cosmetics, pharmacy vials, and compact pegboard hooks.
  • 2.13 Inch (250×122 px): ₹2,100 (NFC Model) | ₹2,600 (2.4GHz Wi-Fi Model) — Industry standard for FMCG supermarket shelves and grocery aisles.
  • 2.66 Inch (296×152 px): ₹2,100 (NFC Model) | ₹2,600 (2.4GHz Wi-Fi Model) — Optimized for bakery, fresh produce, and deli refrigerated cases.
  • 2.90 Inch (296×128 px): ₹2,100 (NFC Model) | ₹2,600 (2.4GHz Wi-Fi Model) — High-volume choice for packaged goods, barcodes, and promo banners.
  • 3.52 Inch (360×240 px): ₹2,800 (NFC Model) | ₹3,300 (2.4GHz Wi-Fi Model) — Great for wine cellars, organic produce, and warehouse bin locations.
  • 3.70 Inch (416×240 px): ₹2,800 (NFC Model) | ₹3,300 (2.4GHz Wi-Fi Model) — Mid-large format for apparel racks and healthcare medical carts.
  • 4.20 Inch (400×300 px): ₹3,200 (NFC Model) | ₹3,700 (2.4GHz Wi-Fi Model) — Large multi-line layout for consumer electronics and hardware tools.
  • 5.83 Inch (648×480 px): ₹4,200 (NFC Model) | ₹4,700 (2.4GHz Wi-Fi Model) — Promotional endcap header, bulk palleted merchandise, and signage.
  • 7.50 Inch (800×480 px): ₹6,000 (NFC Model) | ₹6,500 (2.4GHz Wi-Fi Model) — Flagship display for entrance promotions, appliance specs, and aisle navigators.
• Volume Wholesale Tiers (1.54" Base Model):
  • 100 – 999 pcs (Standard Production MOQ): ₹1,800 / unit
  • 1,000 – 4,999 pcs: ₹1,650 / unit
  • 5,000 – 9,999 pcs: ₹1,500 / unit
  • 10,000 – 49,999 pcs: ₹1,350 / unit
  • 50,000 – 99,999 pcs: ₹1,200 / unit
  • 1,00,000+ pcs (Enterprise Retail Chains): ₹1,050 / unit
• B2B Tax Invoicing: Fully compliant with Indian taxation under HSN Code 85285900 (Electronic Display Units / ESL Systems) with formal 18% GST tax invoices, enabling full Input Tax Credit (ITC).

2. Display Silicon & Electrophoretic Ink Technology

• Bi-Stable Electrophoretic Display (EPD): High-resolution microcapsule electronic ink reflecting ambient light exactly like printed paper. Features crisp black, white, and vibrant red (or yellow) pigments for eye-catching price discounts and promotional badges.
• Nearly 180° Paper-Like Viewing Angle: Shoppers view accurate prices clearly from sharp angles down the aisle without polarizers, glare, or washed-out backlight reflections.
• Zero Standby Power Consumption: Image and price data remain permanently etched on the display even when batteries are disconnected or depleted.
• 3-Color Operating Temperature: Formulated for reliable operation from 0°C to +40°C in standard supermarkets, specialty retail, and hospital wards (specialized freezer sub-models available for cold storage down to -25°C).

3. Dual Wireless Architecture: 2.4 GHz Central RF & 13.56 MHz NFC Tap

• 2.4 GHz Automated Wireless Network (Wi-Fi Models): Connects to ceiling-mounted ESL Access Point (AP) Gateways via ultra-low-power 2.4GHz wireless protocols. A single AP base station manages up to 5,000 to 10,000 ESL tags across a 30 to 50 meter radius, pushing dynamic price updates across an entire 20,000 sq.ft supermarket in under 5 minutes.
• 13.56 MHz Contactless NFC (All Models): Embedded ISO/IEC 14443 Type A NFC transponder allows instant smartphone interactions:
  • Store Staff Operations: Associates use standard Android or iOS smartphones to pair a new shelf label to an SKU barcode in 1 second, or perform instant offline price overrides.
  • Shopper Customer Engagement: Customers tap their phone on the shelf tag to instantly view detailed nutritional information, allergen alerts, customer reviews, digital discount coupons, or add items to an in-app mobile cart.
• Multi-Color Programmable RGB LED: Features an ultra-bright multi-color flashing LED on the bezel. Programmable via software for Pick-to-Light warehouse fulfillment, out-of-stock employee alerts, and customer navigation cues.

4. Key Retail & Enterprise Application Scenarios

1. Supermarkets & Hypermarkets: Eliminate thousands of hours of manual paper tag printing, cutting, and shelf insertion. Run timed flash promotions, dynamic happy-hour discounts, and keep shelf prices 100% matched to POS checkout scanners.
2. Specialty Stores & Consumer Electronics: Display detailed multi-line technical specifications, warranty badges, and dynamic competitor price matching without messy paper stickers.
3. Smart Warehousing & E-Commerce Fulfillment: Deploy as digital bin location tags with pick-to-light LED guidance, speeding up order picking accuracy by over 40%.
4. Hospitals & Specialty Pharmacies: Display patient bed info, surgical tray contents, pharmaceutical expiration dates, and batch serialization.
5. Restaurants & Cafes: Digital tabletop menu boards and daily specials updated automatically from cloud POS menus.

5. Enterprise Software & POS Integration

• ERP & POS Connectors: Connects out of the box with our Smart Grocery & Supermarket POS Billing RFID Software and NFC & QR Code Management Software.
• Open REST APIs & Cloud Webhooks: Seamlessly integrates with SAP Retail, Microsoft Dynamics 365 Commerce, Oracle Retail, Tally Prime, Shopify POS, and custom MySQL/PostgreSQL databases.
• Template Designer Software: Web-based drag-and-drop template editor allows merchandising teams to design custom price tag layouts with logos, promotional badges, QR codes, and strike-through discount pricing in minutes.